Artrell Williams: Taiyazukuri – A Tire Manufacturing Card Game

The Gamification Quest

My guest is Artrell Williams and our topic is Taiyazukuri – A Tire Manufacturing Card Game that teaches tire manufacturing processes and terminology, fostering understanding through descriptions. It imparts Sumitomo Rubber USA’s Mission, Vision, Values, and KPI impact on business. The deck serves multiple purposes, reinforcing key concepts for SRUSA staff to grasp the value stream, communicate discrepancies, and cut manufacturing waste costs. At the GamiCon event in NOLA in September, Artrell's project was awarded the People’s Choice Award for “Low-Tech Design" – that’s quite the accomplishment to win the hearts of your peers.

Artrell Williams is a Presenter, Facilitator and Trainer with a passion for helping others grow and develop. Seeking additional opportunities for civic involvement. His areas of expertise include: Soft Skills Training, Sales and Sales Training, Customer Service Training, Coaching, Mentoring, and Humor.

About Your Host:

Monica Cornetti works with individuals and organizations like yours who want to learn how to think playfully to change behaviors and achieve objectives.

A gamification speaker and designer, Monica was repeatedly rated #1 among the “Gamification Gurus Power 100” by RISE from 2015-2020, and in 2021 and 2022 was recognized as #1 in the Most Influential Women in Gamification who have created a legitimate impact in the gamification industry.

Monica is the President of Sententia, Inc. and leads the company’s education and design projects at Sententia Gamification. She is also the Gamemaster of GamiCon (annual international conferences for the gamification of learning).

She is the author of the books Lipstick Lessons, What Were You Thinking?, Totally Awesome Training Activities Guide: Put Gamification to Work for You, and co-author of Deliberate Fun: A Purposeful Application of Game Mechanics to Learning Experiences.