How To Avoid Guesswork And Embarrassment When Interacting With Your Board The Get: Finding And Keeping The Best Marketing Leaders In B2B SaaS podcast

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How To Avoid Guesswork And Embarrassment When Interacting with Your Board

1y ago 28:45

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Innhold levert av Erica Seidel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Erica Seidel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Chris Fountain is an Operating Partner with Frontier Growth, the PE firm that invests in B2B SaaS companies in scale-up mode. He has been a GTM leader, a CEO, and a Board member. In his role, he collaborates with multiple CEOs and CMOs both inside and outside of the Boardroom.

You'll hear about:

What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to be non-threatening to a CEO)
How to be successful in your first Board meeting as a CMO and how to avoid guesswork when aligning with the Board
How the best marketing leaders provide a 'heads up display' for the business
How psychological factors can get in the way when CMOs interact with their Boards
How you can evolve from seeing your Board members as gatekeepers to seeing them as resources
How you can stand out when you interview with a Board member for a CMO job
Why it's important to focus on key results… not the time that went into those key results

Key Links

https://www.linkedin.com/in/fountainchristopher/

https://frontiergrowth.com/

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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is the CMO and Board Relationship in B2B SaaS.

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by Evo Terra and Simpler Media Productions.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

39 episoder