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How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
Manage episode 433124418 series 2927316
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Your brand needs a distinct voice, and now your chatbot needs a dynamic personality to engage and retain customers. Conversica CEO Jim Kaskade joins host Peggy Anne Salz to discuss how harnessing customer-facing AI and chatbots that align with your brand’s tone, style, and values can help drive massive uplift across the customer journey. He reveals how companies that leverage Conversica’s conversational automation solutions reached a 35x increase in email conversions and engagement and a whopping 1400% increase in CTR. He also walks us through the steps any company can take to start integrating AI and chatbots into their sales strategies and lifts the lid on the number one fact about AI that he considers the most shocking of all.
2024 Marketing Executive AI Sentiment Survey - https://www.conversica.com/marketing-resources/report/2024-marketing-exec-ai-sentiment-survey/
CHAPTER TIMESTAMPS
00:00 - Intro
01:45 - A chance meeting with Google
05:25 - Bots are developing personality
08:12 - Brand-safe AI
13:44 - Can AI establish emotional connection
18:25 - How Conversica ensures unique brand voice
23:15 - Managing privacy
24:53 - Use cases
30:00 - Crafting a two-way conversation
35:08 - Strategies to future-proof strategy
39:22 - Something shocking about AI
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