It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Audrey Agahan - Content Marketing Strategist at Advance B2B - What The F#%k Is Growth Marketing?
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Manage episode 292597109 series 1549774
Innhold levert av The Growth Hub Podcast and Advance B2B. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Growth Hub Podcast and Advance B2B eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Audrey Agahan is Content Marketing Strategist at Advance B2B and in this episode we’re talking about what the heck is growth marketing. Audrey introduces us to Advance B2B’s growth marketing formula that blends brand strategy with agile marketing operations, as well as: - The difference between growth marketing and traditional marketing - How growth marketing differs from growth hacking - The sprint-based agile operating model Advance B2B uses to run their growth marketing activities - A framework to prioritise growth ideas and experiments - How to use content marketing as a growth driver - How Audrey and Advance B2B worked with a client to achieve over 100% YoY growth - How to get started with growth marketing Links Advance B2B >> https://www.advanceb2b.com/ Product-Led Growth by Wes Bush >> https://www.goodreads.com/book/show/46033247-product-led-growthT The Power of Vulnerability >> https://www.goodreads.com/book/show/23500254-the-power-of-vulnerability --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
continue reading
109 episoder
MP3•Episoder hjem
Manage episode 292597109 series 1549774
Innhold levert av The Growth Hub Podcast and Advance B2B. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Growth Hub Podcast and Advance B2B eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Audrey Agahan is Content Marketing Strategist at Advance B2B and in this episode we’re talking about what the heck is growth marketing. Audrey introduces us to Advance B2B’s growth marketing formula that blends brand strategy with agile marketing operations, as well as: - The difference between growth marketing and traditional marketing - How growth marketing differs from growth hacking - The sprint-based agile operating model Advance B2B uses to run their growth marketing activities - A framework to prioritise growth ideas and experiments - How to use content marketing as a growth driver - How Audrey and Advance B2B worked with a client to achieve over 100% YoY growth - How to get started with growth marketing Links Advance B2B >> https://www.advanceb2b.com/ Product-Led Growth by Wes Bush >> https://www.goodreads.com/book/show/46033247-product-led-growthT The Power of Vulnerability >> https://www.goodreads.com/book/show/23500254-the-power-of-vulnerability --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
continue reading
109 episoder
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