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The Key to Using Promotions Strategically (aka How to Escape Discount Dependence)
Manage episode 444773015 series 3547117
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Running a promotion is one of the most powerful tools for business growth, but when done wrong, promotions can seriously harm your business.
That's why, in today's episode of The Growth Pod, I'm sharing my exact strategy for growing a business with successful promotions.
Specifically, I share:
- Why discounts are harmful to your business.
- How to escape discount dependence.
- My step-by-step process for a successful promotion.
- The secret promotion strategy for growth.
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
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