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Episode 5: Building A Brand | How To Use Both Brand & Performance Marketing ft. Ian Martins.
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In this week's episode, we talk with Ian Martins, Managing Director of Bell Curve, about the intersection of brand and performance (which they’ve nailed at Bell Curve) and how to build and manage a team from the ground up. Interestingly, Bell Curve’s core internal team is made up entirely of strategists and their full-funnel approach to the equality of brand and performance is something we can all learn from.
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Top Three Actionable Nuggets from this week's episode:
🚀 Keep it real - don’t get too attached to your brand. If you sell paper, you sell paper - get over yourself.
🚀 Use an agency to push forward until you have enough sophistication to move forward yourself.
🚀 If you’re starting out, think about your brand before you go to market. That'll help a lot in the future.
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What We Covered
6:00 - The holistic approach of brand & performance marketing.
22:00 - Where a brand stems from.
25:41 - Sell to everybody, sell to nobody.
39:10 - Think about your brand before you go to market.
41:14 - Who said building a brand was cheap?
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