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Ep. 38 - How to Pair Quality Music with Exquisite Liquor. A conversation with Jim Powers of Minty Fresh and PARCE Rum
Manage episode 310716444 series 3069883
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When we think about pairings, we usually are considering liquor and food. But what if you could figure a way to pair great music and high quality liquor? What would that music sound like and how would it feel as you drink a dark amber tasting rum on ice? Jim Powers, the founder of Minty Fresh pivoted his music label career and founded a rum company PARCE Rum. With his eye still focused on maintaining the great talent on his still operational label Minty Fresh, his passion now lies in creating and distilling the most exquisite rum available in the world.
His journey from discovering The Cardigans to developing an app and finally landing on rum will inspire you to dig deep into finding your own expertise and then creating that expertise into a vital business.
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