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Bic for Her: the pitfalls of gendered marketing

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Manage episode 426880579 series 3307841
Innhold levert av Hubspot Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hubspot Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

You’d think a simple pen company couldn’t spark outrage, but Bic somehow got the job done. Bic for Her, a collection of smaller, pinker pens for women, debuted in 2011 and immediately caused controversy. But how did something like this even get greenlit and how long did it last on the market?

Join our hosts Jon Weigell and Juliet Bennett, as they take you through our most interesting stories of the day.

Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/thb

Follow us on social media:

TikTok: https://www.tiktok.com/@thehustle.co

Instagram: https://www.instagram.com/thehustledaily/

Thank You For Listening to The Hustle Daily Show. Don’t forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/

Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).

  continue reading

719 episoder

Artwork
iconDel
 
Manage episode 426880579 series 3307841
Innhold levert av Hubspot Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hubspot Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

You’d think a simple pen company couldn’t spark outrage, but Bic somehow got the job done. Bic for Her, a collection of smaller, pinker pens for women, debuted in 2011 and immediately caused controversy. But how did something like this even get greenlit and how long did it last on the market?

Join our hosts Jon Weigell and Juliet Bennett, as they take you through our most interesting stories of the day.

Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/thb

Follow us on social media:

TikTok: https://www.tiktok.com/@thehustle.co

Instagram: https://www.instagram.com/thehustledaily/

Thank You For Listening to The Hustle Daily Show. Don’t forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/

Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).

  continue reading

719 episoder

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