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Influencer Activations that Drive Results w/ James Creech (Brandwatch)

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Manage episode 372967720 series 3286175
Innhold levert av The Influencer Marketing Factory. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Influencer Marketing Factory eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.

Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠Apply here

Show Notes:

(01:02) - James' career background

(03:22) - Evolution of influencer marketing

(05:50) - Broadcast platforms

(08:39) - Pros and cons of short-form and long-form

(12:02) - Audience to community

(14:18) - Social platform fandom

(18:24) - Sponsored influencer content

(20:15) - Adoption of social commerce

(24:14) - TikTok monetization options

(26:59) - CGI influencers

(29:42) - YouTube thumbnails

(31:32) - Additional features for creators

(33:16) - Linkedin

(37:46) - Dark social

Check out these other amazing episodes:

  continue reading

90 episoder

Artwork
iconDel
 
Manage episode 372967720 series 3286175
Innhold levert av The Influencer Marketing Factory. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Influencer Marketing Factory eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.

Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠Apply here

Show Notes:

(01:02) - James' career background

(03:22) - Evolution of influencer marketing

(05:50) - Broadcast platforms

(08:39) - Pros and cons of short-form and long-form

(12:02) - Audience to community

(14:18) - Social platform fandom

(18:24) - Sponsored influencer content

(20:15) - Adoption of social commerce

(24:14) - TikTok monetization options

(26:59) - CGI influencers

(29:42) - YouTube thumbnails

(31:32) - Additional features for creators

(33:16) - Linkedin

(37:46) - Dark social

Check out these other amazing episodes:

  continue reading

90 episoder

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