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Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack

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Manage episode 359886841 series 3286175
Innhold levert av The Influencer Marketing Factory. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Influencer Marketing Factory eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.

🌟 Leave a 5-star rating on ⁠⁠Apple Podcasts⁠⁠ and ⁠⁠Spotify⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠⁠https://bit.ly/3KYVEHD

Show Notes:

(01:28) - Kelly's career journey

(04:24) - DTC beauty catalog

(06:54) - BeautyMatter

(12:52) - Influencer marketing in the beauty space

(17:41) - Launching a beauty brand as a celebrity or influencer

(21:28) - YouTube influencer space

(24:52) - Beauty trend predictions

(27:25) - Converting viral moments

(31:14) - Instagram landscape

(33:54) - B2B opportunities on LinkedIn

(38:35) - Consumers in China

  continue reading

90 episoder

Artwork
iconDel
 
Manage episode 359886841 series 3286175
Innhold levert av The Influencer Marketing Factory. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Influencer Marketing Factory eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.

🌟 Leave a 5-star rating on ⁠⁠Apple Podcasts⁠⁠ and ⁠⁠Spotify⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠⁠https://bit.ly/3KYVEHD

Show Notes:

(01:28) - Kelly's career journey

(04:24) - DTC beauty catalog

(06:54) - BeautyMatter

(12:52) - Influencer marketing in the beauty space

(17:41) - Launching a beauty brand as a celebrity or influencer

(21:28) - YouTube influencer space

(24:52) - Beauty trend predictions

(27:25) - Converting viral moments

(31:14) - Instagram landscape

(33:54) - B2B opportunities on LinkedIn

(38:35) - Consumers in China

  continue reading

90 episoder

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