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Perception vs. Reality: Uncovering Consumer Behavior and Tech Strategies through Insurance Literacy
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Marissa Petriano, is the Head of Strategic Initiatives at Remark America. Bringing her diverse, consumer-focused experiences to insurance, Marisa has been working with insurers and carriers on digitalization, the adoption of new technologies and multichannel strategies.
Marisa explores the results of Remark's Global Consumer Study, the largest survey of insurance consumers aimed to understand consumer behaviour and preferences. The study involve over 10,000 consumers across 17 countries, with a focus on topics such as digital transformation, customer experience, and brand loyalty.
Listen to the latest episode of our podcast to learn more about:
- The importance of combining human interactions with new digital, multi-channel approaches for consumers
- How the Global Consumer Study can be leveraged to get ahead of demand, uncover assumptions and gain insights into consumer behaviour.
- How to meet consumers' desire for education by incorporating human and digital interactions
- Leveraging the right tools to simplify and customize knowledge for your customers
- Working with diverse team members and perspectives to create a more diverse product set and better-equipped customer journey
- The importance of remaining open-minded and overcoming biases while gaining experience throughout your career
You can download Remark's report here
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