It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Innhold levert av The Internal Comms Podcast and AB Comm. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Internal Comms Podcast and AB Comm eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Episode 72 – Making your way to the top
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Innhold levert av The Internal Comms Podcast and AB Comm. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Internal Comms Podcast and AB Comm eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Episode 72 of The Internal Comms Podcast sees host Katie Macaulay joined by Adrian Cropley, CEO and founder of Cropley Communication and the Centre for Strategic Communication Excellence. An industry stalwart, Adrian has witnessed the evolution of IC from PR’s ‘ugly cousin’ to a business-critical strategic imperative. He’s clear that today’s practitioners are not simply ‘communicators’, but ‘communication professionals’. And while he’s had to navigate some tough environments over the course of his career to earn that recognition, Adrian is a staunch advocate for emerging comms professionals making it all the way to the top table. This episode explores the many benefits to IC professionals of defining standards of practice and gaining accreditation within the IC profession, as well as making time to learn from a coach. Katie and Adrian draw on their wealth of experience to offer guidance to those navigating their comms careers, offering actionable advice for development at pace. If you have any thoughts or comments on this episode, share them using the hashtag #TheICPodcast. And make sure you’re following us @abthinks. If you haven’t yet subscribed, be sure to hit that button today.
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continue reading
123 episoder
MP3•Episoder hjem
Manage episode 349196570 series 2501112
Innhold levert av The Internal Comms Podcast and AB Comm. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Internal Comms Podcast and AB Comm eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Episode 72 of The Internal Comms Podcast sees host Katie Macaulay joined by Adrian Cropley, CEO and founder of Cropley Communication and the Centre for Strategic Communication Excellence. An industry stalwart, Adrian has witnessed the evolution of IC from PR’s ‘ugly cousin’ to a business-critical strategic imperative. He’s clear that today’s practitioners are not simply ‘communicators’, but ‘communication professionals’. And while he’s had to navigate some tough environments over the course of his career to earn that recognition, Adrian is a staunch advocate for emerging comms professionals making it all the way to the top table. This episode explores the many benefits to IC professionals of defining standards of practice and gaining accreditation within the IC profession, as well as making time to learn from a coach. Katie and Adrian draw on their wealth of experience to offer guidance to those navigating their comms careers, offering actionable advice for development at pace. If you have any thoughts or comments on this episode, share them using the hashtag #TheICPodcast. And make sure you’re following us @abthinks. If you haven’t yet subscribed, be sure to hit that button today.
…
continue reading
123 episoder
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