Mastering the Book Game: Charlie Hoehn's Playbook for Self-Publishing Success

The James Altucher Show

A Note from James:

Charlie Hoehn has quietly become the go-to expert on self-publishing your book. Charlie has worked with some of the best authors out there, like Tim Ferriss, Seth Godin, David Goggins, Ramit Sethi, and Cody Sanchez. Charlie has touched every part of the book-making process—from coming up with the right idea to marketing the book in the most efficient and high-quality way.

I've been writing books for over 20 years, and in this one-hour podcast, Charlie gave me so many new ideas I had never thought of before. This is a must-listen for anyone thinking about writing a book. Share it with your friends who are authors or aspiring authors, and be sure to check out Charlie's site, charliehoehn.com, where you can subscribe to his newsletter and all his self-publishing tips. This is important stuff to listen to.

Episode Description:

In this episode, James Altucher sits down with Charlie Hoehn, the self-publishing maestro who has helped best-selling authors like Tim Ferriss and Seth Godin bring their book ideas to life. Charlie shares his unique approach to self-publishing, offering insights that go beyond the traditional publishing route. He discusses the power of crafting compelling book titles, the importance of building a personal brand through your writing, and how to market your book effectively without a massive budget. Whether you're an established author or just starting, Charlie's strategies will help you rethink the entire book creation process and achieve self-publishing success.

What You’ll Learn:

• How to effectively self-publish a book and the advantages over traditional publishing.
• The art of crafting compelling book titles that attract readers.
• Strategies for marketing your book on a budget.
• The importance of building a personal brand through your writing.
• How to use personal stories and experiences to create a powerful and relatable narrative.

Chapters:

• [00:01:30] Introduction to Charlie Hoehn: The Self-Publishing Expert
• [00:02:47] Catching Up: Life Updates and Personal Challenges
• [00:05:21] The Quest: Rediscovering Chess Mastery
• [00:10:12] The Power of Play: Transforming Anxiety into Joy
• [00:20:35] The Art of Book Marketing: Testing Titles and Strategies
• [00:31:00] Navigating Criticism and Resilience
• [00:43:06] The Benefits and Challenges of Self-Publishing
• [00:58:25] Starting Your Book Journey
• [01:10:33] Structuring and Drafting Your Book
• [01:18:15] Writing for Your Former Self
• [01:23:50] Building a Tribe Through Your Book
• [01:32:40] Finding Your Unique Voice
• [01:40:17] The Power of Personal Experience
• [01:50:30] Additional Resources for Aspiring Authors

Additional Resources:

• Charlie Hoehn’s Website
• James' "How to Write and Publish a Book in 30 Days" Course
• HelpThisBook.com
• INeedABookCover.com
• Tim Ferriss's Books
• Seth Godin’s Blog
• David Goggins's Book "Can't Hurt Me"
• Ramit Sethi’s “I Will Teach You to Be Rich”

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