From Purpose to Profit: Building a Self-Selling Brand with Erin Andrea Craske

The Leadership Academy Podcast

AJ Willoughby welcomes Erin Andrea Craske, an award-winning strategist and ICF certified business and leadership success coach. With over 20 years of experience in global brand communications and leadership, Erin shares her inspiring journey from the corporate world to becoming a coach and author. Discover how she helps businesses avoid costly mistakes and build brands that sell themselves by focusing on strategy and emotional connections with customers.

Join us as Erin discusses key insights from her book, From Purpose to Profit, including the importance of having a strategy and the difference between a branded product and a true brand. If you're an entrepreneur, business owner, or marketing professional, this episode is packed with actionable tips for building a profitable and sustainable business.

Wisdom moments:

• Why strategy is the foundation of any successful business
• The difference between a branded product and a brand
• How to avoid common business mistakes and build long-term success

Tune in to learn how to transform your business from purpose to profit!

Connect with:

AJ Willoughby:

• https://www.linkedin.com/in/aj-willoughby-57887544/
• http://www.titanmediaworx.com/
• https://smallbusinessdelivered.com/

Erin Andrea

• https://www.erinandreacraske.com/
• https://www.linkedin.com/in/erinandreacraske

Produced by Titan Media Worx: This episode is part of “Leadership Academy,” your guide to mastering leadership skills and strategies. Stay tuned for more episodes that empower you to lead with authenticity and impact.

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