))
All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)
Manage episode 394552706 series 3520258
Innhold levert av Omniscient Digital, Allie Decker, David Ly Khim, and Alex Birkett. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Omniscient Digital, Allie Decker, David Ly Khim, and Alex Birkett eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this podcast episode, Alex Birkett and Ritvij Gautam discuss the intricacies of outbound sales in B2B companies. They explore the role of outbound sales in generating revenue, the challenges of high turnover in sales teams, and the importance of understanding the ideal customer profile and total addressable market. They also consider the impact of AI on sales processes and the balance between automation and the human touch. Ritvij shares insights from his experience at Glencoco, emphasizing the need for a strategic approach to outbound sales and the potential of a B2B sales marketplace to streamline the process.
Topics
- Challenges of Outbound Sales
- Efficacy and Skepticism of Outbound Sales
- Improving Outbound Sales
- Outbound Sales Challenges
- Complementary Marketing Channels
- Amplifying Message through Outbound
- Parameters for Outbound Consideration
- Calculating ROI for Outbound
- Outbound Sales as a Numbers Game
- Data Enrichment and Lead Qualification
- Role of AI in Sales
- Human Touch in Sales
- Glencoco's Solution
- The Glencoco model
- Paying for qualified meetings
- Benefits for SDRs
- Revitalizing accrued inbound
- Promotion and contact information
Show Links
- Visit Glencoco
- Connect with Ritvij Gautam on LinkedIn
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here:
207 episoder
Del
