))
From TOFU To BOFU: The B2B Marketing Pipeline Explained
Manage episode 311889170 series 3197581
Innhold levert av Publicize. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Publicize eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This week we are joined by Jonathan Franchell, CEO of Ironpaper, a B2B growth agency. Jonathan helps B2B companies achieve growth through qualified lead generation, and in today's episode he takes us on a journey from the top of the B2B marketing funnel to the bottom, breaking down each stage on the way. In this episode, we discuss the difference between B2B funnels and B2C funnels and why this distinction is important, how content fits into the overall role of these funnels, and the mistakes B2B companies make when addressing buyers at each point of the funnel.
83 episoder
Del
