225. How To Create Binge Worthy Content with Tracy Hazzard

The Lucy Liu Show

This episode is for you if you want to learn how to create binge worthy content, attract more leads and sell more stuff.

Tracy Hazzard is a seasoned media expert, influence strategist for speakers, authors & experts, founder of Podetize,and she co-hosts multiple top-ranked podcasts with over 2000 podcast episodes combined, including: The Binge Factor, which I had the pleasure of being a guest on. Besides being featured in Harvard Business Review, Forbes, Wired, and CNN Money, Tracy was also a Columnist for Inc. Magazine, Authority Magazine, and so many more.

Lucy and Tracy Hazzard, discussed the concept of 'bingeworthy' content strategy in their marketing strategy, emphasizing the importance of creating evergreen, timeless content that builds a deeper connection with the audience.

They also discussed the best approach to creating content for their business, with a focus on understanding the target audience and using video content as a primary format.

Things talked about:

• What is binge worthy content?
• Binge Worthy content as a marketing strategy?
• Why is it better than just going viral?
• and so much more...

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