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S12 E05: Frédéric Fekkai, Founder of FEKKAI

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Innhold levert av Scott Kerr. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scott Kerr eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Scott Kerr speaks with Frédéric Fekkai, legendary celebrity hairstylist and founder of FEKKAI brands. Frédéric discusses reinventing the luxury hair salon experience by creating the concept of beauty hospitality at his namesake salon atop New York’s Bergdorf Goodman and why he bought back his brand after going through a handful of different owners. He also talks about how listening to customers informed his strategies and innovations, why he and his wife purchased French beauty and lifestyle company Côté Bastide, how he adjusted his formulations to meet the demands of the post-Covid self-care market, and his first-ever professional ambassador program. Plus: How Fekkai intends to thrive in a hyper-competitive haircare category.

Featuring: Frédéric Fekkai, Founder of FEKKAI (fekkai.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Email: scott@silvertoneconsulting.com

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!

  continue reading

140 episoder

Artwork
iconDel
 
Manage episode 430291908 series 2663828
Innhold levert av Scott Kerr. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scott Kerr eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Scott Kerr speaks with Frédéric Fekkai, legendary celebrity hairstylist and founder of FEKKAI brands. Frédéric discusses reinventing the luxury hair salon experience by creating the concept of beauty hospitality at his namesake salon atop New York’s Bergdorf Goodman and why he bought back his brand after going through a handful of different owners. He also talks about how listening to customers informed his strategies and innovations, why he and his wife purchased French beauty and lifestyle company Côté Bastide, how he adjusted his formulations to meet the demands of the post-Covid self-care market, and his first-ever professional ambassador program. Plus: How Fekkai intends to thrive in a hyper-competitive haircare category.

Featuring: Frédéric Fekkai, Founder of FEKKAI (fekkai.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Email: scott@silvertoneconsulting.com

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!

  continue reading

140 episoder

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