Generative AI Disruption - Eps. 4: Chief AI Strategist, Andreas Welsch
Manage episode 407770984 series 3079989
Key takeaways from our guest, Andreas Welsch (SAP and Intelligence-Briefing.com):
AI Augments, Not Replaces, Human Creativity: Contrary to fears of AI replacing jobs, Welsch argues that AI serves to augment human creativity and efficiency. He provides examples of how AI can assist in content creation, customer engagement, and operational efficiency, stressing that AI is a tool for enhancement rather than replacement.
The Importance of AI Education in Marketing Departments: Welsh advocates for marketers at all levels to develop AI literacy, suggesting that understanding how to effectively use AI tools is crucial for staying competitive in the rapidly evolving marketing landscape. He encourages marketers to experiment with AI, learn from its applications, and integrate it into their strategies.
AI tools & resources mentioned in this episode:
descript.com
publer.io
jasper.ai
otter.ai
Connect with Andreas Welsch:
linkedin.com/in/andreasmwelsch/
intelligence-briefing.com/
For more support on navigating the disruption of Generative AI:
Go to: themarketinghelp.co/genai to access:
- A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
- Your Gen A.I. Transformation checklist
- Comprehensive list of Gen A.I. tools every marketer should be testing daily
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Let us help!
Just email me directly -> erik (at) themarketinghelp (dot) co
or
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule
Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense
110 episoder