Getting Real with Leigh Brown

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

When it comes to personal branding, real estate professionals walk a fine line. On one hand, agents need to differentiate themselves from a sea of competitors. On the other hand, they don’t want to do something that might alienate any potential client. The result is a lot of agents who play it safe, selling themselves with worn-out cliches. But for Leigh Brown, enough is enough. An award winning coach, author, and working agent with one of the most successful real estate teams in the country, Leigh preaches being authentic, even if it means opening yourself to criticism. Leigh’s no-nonsense attitude has made her a fan favorite among conference goers and students of the craft. In this interview, Leigh explains why it’s so important for real estate professionals to be real with themselves and their prospects, and how technology distracts agents from the real work of building a successful business.