Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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continue reading
Innhold levert av The Marketing Insider: A Claritas Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Marketing Insider: A Claritas Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Lik The Marketing Insider: A Claritas Podcast
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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Unleashing the Power of AI for Marketing Success
Manage episode 416247460 series 2574616
Innhold levert av The Marketing Insider: A Claritas Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Marketing Insider: A Claritas Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual.
On this episode of The Marketing Insider | A Claritas Podcast, Rex Briggs, Chief AI Officer at Claritas joins us for a 30-minute all about the hottest topic in the marketing industry - AI. Listen as he answers the following questions, and more:
- What are the current common use cases for AI in marketing?
- How do AI Personalization and Generative AI work, and what are the pros and cons of these approaches?
- With such great success metrics, why isn't there full adoption of AI in marketing yet, and what will it take to get more marketers on board with using AI to enhance what they're already doing?
- How are interactive personas taking segmentation solutions up a notch for marketers?
- Why did Claritas create an AI Beta Program and how will it make AI solutions better?
- What are the biggest challenges facing AI and how are we, and the industry as a whole, working to overcome them?
- When is the next big AI innovation coming?
Connect with Rex: https://www.linkedin.com/in/rex-briggs-2811b3
Learn more about our AI solutions: https://claritas.com/claritas-ai/
Read our AI case studies: https://claritas.com/case-studies/
Request more info on our AI Beta Program and other AI tech rollouts: marketing@claritas.com
Find us at The Financial Brand Forum, May 20-22, 2024 at the Aria Resort & Casino in Las Vegas. We have two speaking sessions (one is invite-only) and are sponsors with a booth (#B322) in the Bristlecone Ballroom
Watch our Fireside Chat on AI Personalization with Don Sklenka: https://claritas.com/resources/fireside-chat-ai-personalization/
Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT
Learn about Claritas and find your best customers: https://claritas.com
Find us on Facebook: https://www.facebook.com/Claritas2.0/
Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/
Follow us on X: https://twitter.com/Claritas2_0
54 episoder
Del
Manage episode 416247460 series 2574616
Innhold levert av The Marketing Insider: A Claritas Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Marketing Insider: A Claritas Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual.
On this episode of The Marketing Insider | A Claritas Podcast, Rex Briggs, Chief AI Officer at Claritas joins us for a 30-minute all about the hottest topic in the marketing industry - AI. Listen as he answers the following questions, and more:
- What are the current common use cases for AI in marketing?
- How do AI Personalization and Generative AI work, and what are the pros and cons of these approaches?
- With such great success metrics, why isn't there full adoption of AI in marketing yet, and what will it take to get more marketers on board with using AI to enhance what they're already doing?
- How are interactive personas taking segmentation solutions up a notch for marketers?
- Why did Claritas create an AI Beta Program and how will it make AI solutions better?
- What are the biggest challenges facing AI and how are we, and the industry as a whole, working to overcome them?
- When is the next big AI innovation coming?
Connect with Rex: https://www.linkedin.com/in/rex-briggs-2811b3
Learn more about our AI solutions: https://claritas.com/claritas-ai/
Read our AI case studies: https://claritas.com/case-studies/
Request more info on our AI Beta Program and other AI tech rollouts: marketing@claritas.com
Find us at The Financial Brand Forum, May 20-22, 2024 at the Aria Resort & Casino in Las Vegas. We have two speaking sessions (one is invite-only) and are sponsors with a booth (#B322) in the Bristlecone Ballroom
Watch our Fireside Chat on AI Personalization with Don Sklenka: https://claritas.com/resources/fireside-chat-ai-personalization/
Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT
Learn about Claritas and find your best customers: https://claritas.com
Find us on Facebook: https://www.facebook.com/Claritas2.0/
Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/
Follow us on X: https://twitter.com/Claritas2_0
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Lik The Marketing Insider: A Claritas Podcast
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
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