Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

The Marketing Intelligence Show

Innhold levert av Supermetrics. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Supermetrics eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

7M ago 58:20

MP3•Episoder hjem

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results.

But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other?

Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out!

Here's what you'll learn:

What are multi-touch attribution and marketing mix modeling
Is one ultimately better than the other?
What are the main benefits of the two approaches?
Are there contextual factors like company size, industry, or advertising spend that should factor into the decision?
What about the disadvantages?
What steps can companies take to improve the models they're using?

79 episoder

#Business #Marketing #Supermetrics