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Michel Hogan - Brand Counsel: Unheroic Work, Toxic Delight, Weaponized Values and the Myth of Wow
Manage episode 322371703 series 2800079
Innhold levert av The Matt Sodnicar Podcast and Matt Sodnicar. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Matt Sodnicar Podcast and Matt Sodnicar eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Michel Hogan, Brand Counsel, and author of "The Unheroic Work" generously teaches a masterclass on branding, marketing, values, integrity.
We cover the myth of excellence, the difference between expectations and experiences, lessons from her book and why she wrote it, not starting with Why, values misused as a promotional tool, and how values can flip and become a liability.
I'm on my second reading of her book, I've shared it with many, and if you're anywhere near your customer and their experience, you need to read it.
"You are the promises you keep."
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