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Lessons from the 2024 Association Community Benchmark Report
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In this episode of The Member Engagement Show, we cover Higher Logic's recently released 2024 Association Community Benchmark Report, which collects community performance and engagement data specifically for associations and non-profits.
Not only do we discuss key metrics from the report, but expert community advisors Tiffany Moule and Kimmie Harrington share tips for improving your community performance and member engagement. Topics include:
- What the report is and how associations can best use it.
- Highlights from the report including:
- Which months have the highest community engagement.
- Average open rates for community digests.
- Average discussion activity.
- The impact of size and age on community engagement.
- How to engage different types of community users.
- The positive impact of tying mentoring, volunteering, and job board opportunities to your online community to increase engagement with your programs and community.
- Just how big a difference personalization makes.
- Why onboarding is a critical time for community engagement.
- The percentage of community members you can expect to contribute content.
- The impact of having resource libraries in a community.
Helpful Links:
Register and join us for our free upcoming webinar on the 2024 Association Community Benchmark Report, taking place September 25 at 2 PM ET.
Download the 2024 Community Benchmark Report
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