Greg Smith: Bremworth CEO On Their Marketing Campaign For NZ Wool Carpet The Mike Hosking Breakfast podcast

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Greg Smith: Bremworth CEO on their marketing campaign for NZ wool carpet

3M ago 3:34

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Many new builds are opting for hardwood or synthetic carpets, ignoring the homegrown options.

Bremworth launched a $2 million marketing campaign this week, aiming to remind Kiwis of the high-quality woollen options we have in this country.

CEO Greg Smith told Mike Hosking that they’ve seen in their research that both hardwood and wool considerations are at a four year high, which may indicate that people are moving towards more natural options.

He said that they need to make sure people are aware of the natural performance benefits of New Zealand wool.

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5873 episoder

#New Zealand Current Affairs #New Zealand #NZME #Newstalk ZB #News

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Greg Smith: Bremworth CEO on their marketing campaign for NZ wool carpet

The Mike Hosking Breakfast

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published 3M ago

Del

MP3•Episoder hjem

Innhold levert av NZME and Newstalk ZB. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av NZME and Newstalk ZB eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Many new builds are opting for hardwood or synthetic carpets, ignoring the homegrown options.

Bremworth launched a $2 million marketing campaign this week, aiming to remind Kiwis of the high-quality woollen options we have in this country.

CEO Greg Smith told Mike Hosking that they’ve seen in their research that both hardwood and wool considerations are at a four year high, which may indicate that people are moving towards more natural options.

He said that they need to make sure people are aware of the natural performance benefits of New Zealand wool.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

… continue reading

5873 episoder

#New Zealand Current Affairs #New Zealand #NZME #Newstalk ZB #News

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