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88% of mobile app revenue comes after the download
Manage episode 164425579 series 1295537
In case there was any doubt about the monetization strategy that works with mobile apps, Juniper Research's latest report makes it very clear. 88% of app revenue comes from in-app purchases, not at the point of sale. The other incredible number that Chuck discusses in this episode is the number of apps the average person downloads and what that means for your app strategy.
440 episoder
88% of mobile app revenue comes after the download
The Mobile Commerce Minute with Rob Woodbridge & Chuck Martin (Video)
Manage episode 164425579 series 1295537
In case there was any doubt about the monetization strategy that works with mobile apps, Juniper Research's latest report makes it very clear. 88% of app revenue comes from in-app purchases, not at the point of sale. The other incredible number that Chuck discusses in this episode is the number of apps the average person downloads and what that means for your app strategy.
440 episoder
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