😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

The Mobile User Acquisition Show

Innhold levert av Shamanth Rao. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shamanth Rao eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

1+ y ago 19:32

MP3•Episoder hjem

Our guest today is Aayush Sakya, Head of UA at Earnin.

Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.

He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.

In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/
KEY HIGHLIGHTS

🤔How should digital marketers think about measurement post-ATT?

🔨Structuring geo-hold out tests.

📏Channels to measure impact from geo-holdout tests.

💯Evaluating results to understand the true impact of SKAN campaigns.

🔥Understanding the impact of multiple channels on performance

📈How should a marketer review performance of creative post-ATT?

😎Managing expectations and reporting with incomplete data post-ATT.
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

271 episoder

#MBA #Careers #Entrepreneur #Business #Shamanth Rao #Mobile #User Acquisition #Growth #Growth Marketing #Apps #Growth Hacks