It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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47: Customer Discovery and a New App
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Manage episode 353480058 series 3022337
Innhold levert av The Nights & Weekends Podcast, The Nights, and Weekends Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Nights & Weekends Podcast, The Nights, and Weekends Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This week Ken and I are talking about a new project that I'm developing. After the discussion last week about being a newbie programmer in training I've settled on an initial product to develop. The app is going to be called Monsoon, and you can find it at monsoonapp.com. While I'm sure the final product will be much different than this initial idea the space it's going to be in is marketing analytics. Initially this will be a tool to help you plan and prioritize your marketing efforts. Inspired by a blog post by Josh Pigford of Baremetrics and the Traction book by Gabriel Weinberg this is something that I know is top of mind for a lot of folks. Ken's been busy on some new revisions to MasterMindJam, and also starting some customer discovery in the charter sailboat niche. This is a big industry and lots of different approaches he can take to finding a problem to solve. Customer discovery is always a fun, but challenging process, so it'll be interesting to see where this leads. p.s. A virtual High Five for anyone who can tell me where this picture was taken. Tweet at us @weekendspodcast
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25 episoder
MP3•Episoder hjem
Manage episode 353480058 series 3022337
Innhold levert av The Nights & Weekends Podcast, The Nights, and Weekends Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Nights & Weekends Podcast, The Nights, and Weekends Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This week Ken and I are talking about a new project that I'm developing. After the discussion last week about being a newbie programmer in training I've settled on an initial product to develop. The app is going to be called Monsoon, and you can find it at monsoonapp.com. While I'm sure the final product will be much different than this initial idea the space it's going to be in is marketing analytics. Initially this will be a tool to help you plan and prioritize your marketing efforts. Inspired by a blog post by Josh Pigford of Baremetrics and the Traction book by Gabriel Weinberg this is something that I know is top of mind for a lot of folks. Ken's been busy on some new revisions to MasterMindJam, and also starting some customer discovery in the charter sailboat niche. This is a big industry and lots of different approaches he can take to finding a problem to solve. Customer discovery is always a fun, but challenging process, so it'll be interesting to see where this leads. p.s. A virtual High Five for anyone who can tell me where this picture was taken. Tweet at us @weekendspodcast
…
continue reading
25 episoder
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