Tapping Into The World of Gamers, Streamers & Influencers with Stand Up To Cancer’s Andy Steig

The P2P Soapbox

It's no exaggeration to say that livestreaming and influencer marketing have revolutionized both the entertainment industry and consumer behavior. With the advent of new technologies and the rise of content creators, many nonprofits are grappling with how to integrate these innovations into their fundraising efforts.

While content creators present an exciting opportunity to reach new audiences for P2P fundraising, a closer look reveals that the fundamentals remain familiar. Streaming campaigns share core elements with traditional fundraising events—empowerment, inspiration, recognition, and calls to action. These campaigns demand the same level of engagement, resources, and support, even if they are delivered through different channels.

In the episode, P2PPF’s Marcie Maxwell is joined by Andy Steig, Stand Up To Cancer’s Influencers & Gaming Community Director. Andy will share stories of how his organization launched its influencer & streaming initiative in 2019 and how it has evolved over the past five years. Together, we’ll dig into strategies for recruiting and retaining content creators to support your mission, as well as how to build solid collaborations between influencers, brands and your nonprofit.

Additionally, this episode covers:

• Building community among streamers & influencers
• How to measure success within a streaming or influencer campaign
• Tips for piloting your first streaming campaign

Mentioned Links

Stand Up To Cancer

Up2Us campaign

Stay Connected on LinkedIn

Connect with Andy

Connect with Marcie

Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (03:17) - Introducing Andy Steig
• (05:58) - About Stand Up To Cancer
• (09:08) - Recruitment
• (14:47) - Retention
• (19:19) - Measuring Success
• (23:58) - Guidance
• (31:59) - Get Involved!