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Innhold levert av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce

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Manage episode 442914446 series 3363758
Innhold levert av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to overcome them. Adam also shares insights on how B2B organizations can determine if affiliate marketing is the right fit for their business, emphasizing the importance of alignment with business development, sales, and other internal teams. Adam highlights the need for ongoing education to ensure success and maximize results, in addition to the opportunities for higher efficiency using partners.

This podcast episode was produced by Quill.

  continue reading

54 episoder

Artwork
iconDel
 
Manage episode 442914446 series 3363758
Innhold levert av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to overcome them. Adam also shares insights on how B2B organizations can determine if affiliate marketing is the right fit for their business, emphasizing the importance of alignment with business development, sales, and other internal teams. Adam highlights the need for ongoing education to ensure success and maximize results, in addition to the opportunities for higher efficiency using partners.

This podcast episode was produced by Quill.

  continue reading

54 episoder

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