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Roku: The Next Frontier of Advertising
Manage episode 345255089 series 3409000
Innhold levert av APEX Public Relations Inc.. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av APEX Public Relations Inc. eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On our TVs, our laptops, and even on our phones, we can stream almost anything anywhere. Since the start of the pandemic, we’ve been streaming more and more. As marketers continue to find ways to reach audiences where they are, how can we tap into these moments where many are already paying attention? In this episode Ken is joined by two experts from Roku, an APEX PR client, to discuss the state of streaming in Canada, including the rapid decline of traditional linear TV, and the streaming opportunities that are available to advertisers, marketers, publishers, and content producers. Listen in and hear from Mary-Anne Taylor, Head of Content Distribution – Canada, Roku Inc., and Christina Summers, Regional Sales Manager, Roku Canada.
Since recording this episode, Roku is now the #1 Streaming Platform in Canada and has well over 100 FAST channels in TRC.
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