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Innhold levert av The PPC Den. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The PPC Den eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How to align team goals using Amazon PPC data tools?

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Manage episode 429667856 series 2625056
Innhold levert av The PPC Den. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The PPC Den eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Introduction

  • 1:00 - Small talk: gifts in Japan and China

  • 4:22 - Assembling a killer PPC team

  • 9:02 - Navigating conflicting objectives in PPC

  • 11:35 - Steps to get your team aligned

  • 14:00 - Mastering brand analytics and search query performance

  • 18:00 - real-world success stories

  • 24:00 - Future trends in PPC game

  • 34:00 - Role of technology in scaling efforts

  • 36:00 - Documenting processes for team efficiency

  • 40:00 - Strategies for team collaboration

  • 42:00 - Benefits of SOP documentation

  • 50:00 - Closing thoughts

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

331 episoder

Artwork
iconDel
 
Manage episode 429667856 series 2625056
Innhold levert av The PPC Den. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The PPC Den eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Introduction

  • 1:00 - Small talk: gifts in Japan and China

  • 4:22 - Assembling a killer PPC team

  • 9:02 - Navigating conflicting objectives in PPC

  • 11:35 - Steps to get your team aligned

  • 14:00 - Mastering brand analytics and search query performance

  • 18:00 - real-world success stories

  • 24:00 - Future trends in PPC game

  • 34:00 - Role of technology in scaling efforts

  • 36:00 - Documenting processes for team efficiency

  • 40:00 - Strategies for team collaboration

  • 42:00 - Benefits of SOP documentation

  • 50:00 - Closing thoughts

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

331 episoder

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