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Smart Tech Customer Expansion and Market Expansion with AI in PE
Manage episode 358009990 series 2690252
Solo episode with Bruce Sinclair, the host of the show, discussing how smart digital can algorithmically cross sell products for customer expansion and use AI to identify new markets to enter for market expansion.
Smart digital improves existing customer expansion strategies and enables new ones for physical products, services and environments, that until now were only available to software companies. Automatic consumable cross selling can be emulated in the industrial sector and any other sector where one product depends on another product to operate.
Using AI and data mining to discover market adjacency insights can augment or replace the traditional market expansion playbooks used today. The candidate list of market adjacencies is derived from primary data and only gets deeper and wider with time. Deciding on which market to expand into becomes a repeatable analytical exercise based on real customer data. And unlike traditional techniques, smart digital market expansion also determines the best product configuration and target persona for each potential new market.
In this episode, Bruce discusses:
Customer expansion by upselling like a software company for non-software products.
Other types of customer expansion strategies supported by smart digital.
Case study of HP’s smart printers.
Using proprietary data from a smart product to identify market adjacencies with artificial intelligence.
How smart digital can help us identify the proper product configuration to enter a new market.
In this episode, Bruce discusses:
- Customer expansion by upselling like a software company for non-software products.
- Other types of customer expansion strategies supported by smart digital.
- Case study of HP’s smart printers.
- Using proprietary data from a smart product to identify market adjacencies with artificial intelligence.
- How smart digital can help us identify the proper product configuration to enter a new market.
Related links you may find useful:
- Article 1: Smart Tech Customer Expansion Enabling Automatic Cross Selling
- Article 2: Data-Driven Market Expansion Identified by Artificial Intelligence
- LinkedIn newsletter containing these and other articles
- Season 1:Related episodes
- Season 2: Episodes and show notes
- Season 2 book: The Private Equity Digital Operating Partner
- Season 1 book: IoT Inc
- Training: Smart digital transformation certification
139 episoder
Manage episode 358009990 series 2690252
Solo episode with Bruce Sinclair, the host of the show, discussing how smart digital can algorithmically cross sell products for customer expansion and use AI to identify new markets to enter for market expansion.
Smart digital improves existing customer expansion strategies and enables new ones for physical products, services and environments, that until now were only available to software companies. Automatic consumable cross selling can be emulated in the industrial sector and any other sector where one product depends on another product to operate.
Using AI and data mining to discover market adjacency insights can augment or replace the traditional market expansion playbooks used today. The candidate list of market adjacencies is derived from primary data and only gets deeper and wider with time. Deciding on which market to expand into becomes a repeatable analytical exercise based on real customer data. And unlike traditional techniques, smart digital market expansion also determines the best product configuration and target persona for each potential new market.
In this episode, Bruce discusses:
Customer expansion by upselling like a software company for non-software products.
Other types of customer expansion strategies supported by smart digital.
Case study of HP’s smart printers.
Using proprietary data from a smart product to identify market adjacencies with artificial intelligence.
How smart digital can help us identify the proper product configuration to enter a new market.
In this episode, Bruce discusses:
- Customer expansion by upselling like a software company for non-software products.
- Other types of customer expansion strategies supported by smart digital.
- Case study of HP’s smart printers.
- Using proprietary data from a smart product to identify market adjacencies with artificial intelligence.
- How smart digital can help us identify the proper product configuration to enter a new market.
Related links you may find useful:
- Article 1: Smart Tech Customer Expansion Enabling Automatic Cross Selling
- Article 2: Data-Driven Market Expansion Identified by Artificial Intelligence
- LinkedIn newsletter containing these and other articles
- Season 1:Related episodes
- Season 2: Episodes and show notes
- Season 2 book: The Private Equity Digital Operating Partner
- Season 1 book: IoT Inc
- Training: Smart digital transformation certification
139 episoder
Alle episoder
×1 Improving Margins and the Exit Multiple with Smart Tech In PE 15:20
1 Smart Tech Customer Expansion and Market Expansion with AI in PE 14:46
1 Data-Driven Product Expansion and Value Creation for Tech and Software Companies 16:16
1 Boosting Buy & Build Performance and Market Share Expansion Using AI 15:05
1 5 Point Multiple Expansion Through the Digital Dress Up 1:11:11
1 Data-Driven Pricing Optimization and Customer Retention 14:47
1 How to Use Smart Digital Diligence to Win an Auction 10:39
1 Creating Value with Worker-Centric Digitization in Manufacturing 1:06:10
1 Creating Value with Complex System Digital Twins 1:22:14
1 What Are Smart Contracts and How Are They Created and Deployed 1:31:22
1 Value Creation from Using AI Inspection in Manufacturing 57:01
1 Step 1 in Determining if Your Company Should Be Made Smart 13:31
1 Digitally Transform Legacy Business Models to Unlock Value 19:31
1 Value Creation with the Smart Business Model Continuum 12:32
1 Won’t the Real Digital Transformation Please Stand Up, Please Stand Up 20:35
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