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Sales is a Process, Not a Personality Trait
Manage episode 381629407 series 3302232
Innhold levert av Sean Boyce. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sean Boyce eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Summary
In this episode, Sean discusses the misconception that sales is only for a specific type of person and highlights that sales is actually a process that anyone can learn. He explores two different approaches to sales - low touch and high touch - and emphasizes the importance of finding the right match between a problem and a solution. Sean also shares insights on how to design an effective sales process for a SaaS business.
Key Points
- Sales is about matching a problem with an appropriate solution.
- Low touch sales leverage a product-led approach, using software to qualify prospects.
- High touch sales involve synchronous interactions with different buyer personas.
- Hybrid approaches that combine both low touch and high touch sales exist.
- The goal of sales is to ensure customers receive value and continue to pay.
- Sales can be turned into a process for any type of business, including software.
- Asynchronous low touch sales can happen without direct intervention.
Quotes
- "Sales is really about following a process, and I want to talk more about what that process is because in my opinion, anyone can do it effectively."
Free Email Course
- How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas
Connect with Sean
- Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
- Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/
Notes generated by Podcast Show Notes (podcastshownotes.ai)
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