A growing threat to the Crisis Comms PR sector

The Public Relations Podcast

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5M ago 17:19

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AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this?

In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it.

I chat to Rafi Mendelsohn from Cyabra to....

Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected.
Actionable Strategies: We talk about specific tools and techniques that can help identify and combat fake narratives, preserving your brand’s integrity.
Real-World Applications: We talk about how real companies have been affected by misinformation campaigns.

*THE PROJECT*

* www.PRBreak.com - turning the best ideas in the show into actionable tutorials

*GUEST*

Rafi Mendelsohn - https://www.linkedin.com/in/rafi-mendelsohn-262b5313

Cyabra - https://cyabra.com/

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