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Innhold levert av Kate Toon and Kate Toon SEO Educator. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kate Toon and Kate Toon SEO Educator eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)

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Manage episode 371058461 series 2391659
Innhold levert av Kate Toon and Kate Toon SEO Educator. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kate Toon and Kate Toon SEO Educator eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Showing Google you've got the goods

Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don’t get me started on that checkout experience. Well, today we’re honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers.

Tune in to learn

  • The three main differences between service-based business SEO and ecommerce SEO

  • How small businesses should build out the primary nav structure

  • Two ways to start driving more relevant traffic to your ecommerce site today

  • How to avoid the duplicate content issue with collection and product pages

  • How to do keyword research for collection pages and product pages

  • How to improve time on site and key information you should add to encourage customers through to the sale

  • How to stand out in the SERPS against the bigger brands

  • Optimising your product pages - where to start

  • Why generative AI isn’t going to doom ecommerce stores

  • The importance of your brand story, and taking consumers on a journey with your brand

Useful resources

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

  continue reading

167 episoder

Artwork
iconDel
 
Manage episode 371058461 series 2391659
Innhold levert av Kate Toon and Kate Toon SEO Educator. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kate Toon and Kate Toon SEO Educator eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Showing Google you've got the goods

Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don’t get me started on that checkout experience. Well, today we’re honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers.

Tune in to learn

  • The three main differences between service-based business SEO and ecommerce SEO

  • How small businesses should build out the primary nav structure

  • Two ways to start driving more relevant traffic to your ecommerce site today

  • How to avoid the duplicate content issue with collection and product pages

  • How to do keyword research for collection pages and product pages

  • How to improve time on site and key information you should add to encourage customers through to the sale

  • How to stand out in the SERPS against the bigger brands

  • Optimising your product pages - where to start

  • Why generative AI isn’t going to doom ecommerce stores

  • The importance of your brand story, and taking consumers on a journey with your brand

Useful resources

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

  continue reading

167 episoder

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