Gå frakoblet med Player FM -appen!
The Interview: Vuori VP of International, Andy Lawrence
Manage episode 371356799 series 3034969
In this episode of The Interview Series, host Karl McKeever is joined by Andy Lawrence, VP of International of US-based athletic clothing brand, Vuori.
Inspired by California’s active, coastal lifestyle, Vuori was founded in 2015.
In September last year it launched into China, Hong Kong, Singapore, the Middle East, and Mexico, and opened its first UK store in London's Covent Garden.
In this episode, we explore the story behind the SoCal brand, the key challenges that the athleisure sector (and many other DTC brands) face to ‘win’ with consumers, and the company’s secrets to serving up a successful international growth strategy.
100 episoder
Manage episode 371356799 series 3034969
In this episode of The Interview Series, host Karl McKeever is joined by Andy Lawrence, VP of International of US-based athletic clothing brand, Vuori.
Inspired by California’s active, coastal lifestyle, Vuori was founded in 2015.
In September last year it launched into China, Hong Kong, Singapore, the Middle East, and Mexico, and opened its first UK store in London's Covent Garden.
In this episode, we explore the story behind the SoCal brand, the key challenges that the athleisure sector (and many other DTC brands) face to ‘win’ with consumers, and the company’s secrets to serving up a successful international growth strategy.
100 episoder
Alle episoder
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.