Ep. 57 - Nicole Noye, CEO of Collective Wellness Group

The Retail Wrap-Up

Send us a text

In today’s episode we talk to Nicole Noye, the CEO at the Collective Wellness Group.
The Collective Wellness Group are leaders in the health and fitness franchising world with such brands as Anytime Fitness and Xtend Barre under their wing. The group as a whole are passionate about health and aim to become the leaders in the health and wellness space by developing franchises which are disruptive in the Australia marketplace.
During our conversation with Nicole she talks to us about the group, the brands under the umbrella and how her past retail experience has helped her be a successful CEO in a new category and given her the skills to manage franchisees. Nicole discusses how the past 2 years have re-shaped not only the Collective Wellness Group, but also the fitness industry as a whole, and how these newly acquired life lessons on the back of the pandemic are serving her, her team, and her franchisees. We discuss the importance of a “hybrid” strategy, where virtual and physical workouts are the new normal. And finally, Nicole talks to us about what’s next in the pipeline, and her advice to anyone looking to enter the retail game.
For more information on the Collective Wellness Group or our guest today, please see the show notes for this episode.
Thank you to our guest, Nicole Noye, for joining us. We hope you enjoy this conversation!
- SELECTED LINKS FROM THE EPISODE -
Collective Wellness Group
Anytime Fitness
Xtend Barre
Nicole Noye (LinkedIn)
Collective Wellness Group (LinkedIn)