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Do Customer Relationship Managers (CRMs) Manage Relationship?
Manage episode 437975646 series 2864318
Innhold levert av Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactions is crucial in managing relationships. Sure, CRM tools can be an effective way to automatically remind ourselves to manage relationships at scale, but, ultimately, it is the power of human-to-human connection that wins. How do we use technology to enhance and augment human connections?
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