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The Revenue Room™ with Lucky Gunasekara, CEO, Miso.AI
Manage episode 444217440 series 3480881
Innhold levert av Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Episode Overview: In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Lucky Gunasekara, CEO of Miso.AI, to explore the intersection of AI and media, and how Miso.AI is driving innovation for publishers, news media, and online education. The conversation touches on topics like personalized AI search, increasing audience engagement, and creating new revenue streams for media companies using AI.
Key Discussion Points:
- Introduction of Miso.AI:
- Miso.AI is described as a hands-on AI media lab specializing in news media, publishing, and online education.
- Lucky shares how Miso works with publishers to implement AI-powered search, personalized recommendations, and real-time data insights to optimize user engagement and revenue.
- AI in Publishing:
- Lucky discusses the innovative “Answers” product used by media companies like Foundry and O'Reilly Media. This AI-based search tool helps readers find answers to their queries directly within the publishers' archives, reducing the need for traditional search.
- He highlights how AI is transforming reader engagement by embedding relevant AI-suggested questions within articles, driving higher click-through rates and creating new advertising and content marketing opportunities.
- Revenue Impact of AI:
- The use of AI-powered tools like “Answers” has led to significant improvements in both advertising inventory and lead generation, with click-through rates for native ads reaching 10-25 times higher than traditional display ads.
- Subscription models are also seeing growth, with some media companies doubling registrations by gating certain AI features behind subscription walls.
- Ethical AI and Media Compensation:
- Lucky and Heather dive into the important question of fair compensation for media content in the age of AI. Lucky argues that publishers should be compensated more fairly, comparing the AI-media relationship to the music industry’s use of royalties.
- O'Reilly Media’s forward-thinking approach to paying royalties to content creators for their contributions to AI-generated answers is highlighted as a pioneering model.
- The Future of AI in Media:
- The conversation addresses the future of AI in media and how it could reshape the delivery of information. Lucky predicts a future where AI mediates personalized, trustworthy experiences, helping readers engage more deeply with content.
ATTEND REVVEDUP 2025
RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request
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