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Why Companies Fail With ABM With Former Head of RevOps at N.Rich, Anastasiia Binns
Manage episode 398650007 series 3511139
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This time, Romeo together with Anastasiia Binss (now RevOps Head at Semble) discusses the 5 most common pitfalls of ABM in organizations and how to fix them.
What you'll learn from this episode:
00:00 Journey from Anthropology to ABM and RevOps
5:28 What is Account-based marketing
7:28 Changing to ABM is scary
17:41 Common misconceptions about ABM
21:21 Pitafll #1: We don't understand what ABM is
25:75 Pitafll #2: We set ourselves the wrong KPIs
31:26 Pitafll #3: We set it and forget it
36:25 Pitafll #4: Our sales team is not part of the process
41:33 How to get sales buy-in for ABM
44:50 Pitafll #5: We underestimate the size of the project
49:27 Treat ABM as a strategy, not a project
Connect with Anastasiia:
Connect with Romeo:
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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.
How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.
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