Are You Pricing for Profit?

The Road to Seven

“If you're underpricing because you're trying to get more people to buy, you are literally going to get the bargain hunters, and bargain hunters have no loyalty.”

- Shelagh Cummins

Are you pricing your offers to pay the bills, or for profit? Many of the entrepreneurs that I work with find it incredibly challenging to properly price their offers, and end up making financial decisions for today, that leave money on the table for tomorrow.

The reality is, not monitoring and knowing and understanding your numbers is actually impacting the growth of your company. Because you're either overspending, underspending, or you're just not making strategic decisions that are going to help you grow.

Pricing too low is one of the biggest mistakes I see entrepreneurs make, because it is expensive to run a business. So in this episode of The Road To Seven podcast, I’m going to share with you a practical, step-by-step process to price your offers properly, so that you get more profit out of your business.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• What the biggest pricing mistakes entrepreneurs make are
• My pricing strategies
• How to future-proof your business through pricing

Highlights:‌ ‌

00:00 Intro

01:23 Pricing for profit

01:57 The biggest mistakes entrepreneurs make

09:05 Base your pricing on future needs

11:02 Pricing is not randomly generated

12:46 Perceived value

14:57 Pricing strategy

23:56 You get to choose your business

27:55 Wrapping up

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Links:‌

To work with me and make your next power move, visit:

https://theroadtoseven.com

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