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Marketing, hiring, and monetization for early-stage startups with Lindsay Liu, founder of Super
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In this episode of The Venture-Scale SaaS Operator, we dive into the entrepreneurial journey of Lindsay Liu, founder of Super. Super is a productivity software for property managers. Lindsay shares the story behind Super, from her pivotal shift towards monetization and customer-driven development to her take on hiring developers as an early-stage startup.
Tune in to learn more about:
~ When to start charging as an early-stage startup.
~ An incredible way to A/B test your messaging on a low budget.
~ How to start hiring developers as a non-technical founder? – Agency vs In-house team.
Timestamps:
- (00:00) - Intro
- (00:28) - How Super got its name and domain
- (01:19) - What Super is and who it's for.
- (02:43) - Origin of the idea for Super.
- (04:44) - Company size and revenue.
- (06:02) - Shift from beta phase to monetization.
- (12:30) - Hiring technical team as a non-technical founder.
- (18:53) - Lindsay's marketing background and its influence on building Super.
- (24:49) - Marketing tactics and specifics for early-stage startups.
- (28:55) - Long-term vision for Super.
- (30:33) - Outro
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Follow Lindsay Liu:
On LinkedIn: https://www.linkedin.com/in/lindsayliu/
On Twitter: https://twitter.com/lindsayliu
Mentioned In The Episode
Super - A Productivity software for property managers.
ReactSquad.io - React.js Agency for Startups
Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis
EarlyNode
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On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
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On YouTube: https://www.youtube.com/@earlynode
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