002: Dane Maxwell on SaaS and the Five Levels of Consciousness

The SaaS (Software as a Service) Business Podcast

Dane Maxwell discusses how to create SaaS products, why he created The Foundation, the importance of being present in whatever you do, and the power of perseverance.

Introduction

Dane Maxwell is the founder of The Foundation, a company created to teach entrepreneurs how to create SaaS products. The Foundation model for creating SaaS products is to find the pain, sketch a solution, pre-sell the idea, build the product, and launch it. Dane discusses what he considers to be the most important skill he has ever learned: idea extraction. Dane also discusses how The Foundation is intended to create friends and how the five levels of consciousness relate to SaaS.

Key Segments

• [01:50] Ron introduces Dane Maxwell.

• [03:00] What is The Foundation?

• [04:00] What does it mean to look at the world through green glasses?

• [05:35] Jay Abraham and the principle of triangulation.

• [10:30] What does The Foundation teach?

• [12:30] From the perspective of abundance, business is less risky than being an employee.

• [12:55] Five steps to build a business in a fun, free, effortless way.

• [14:20] The technique for finding the pain is called idea extraction.

• [17:10] Learning how to do idea extraction is an incredibly useful skill.

• [20:20] Dane talks about the five levels of consciousness.

• [26:00] Dane talks about building phenomenal products by being journey oriented and present.

• [31:25] The future of creation and what The Foundation teaches.

• [32:35] Who are ideal candidates for The Foundation?

• [38:30] It's the attachment to a goal that creates suffering.

• [38:45] What are Dane's goals for The Foundation?

• [39:05] The mission of The Foundation is to create friendship and freedom.

Resources Mentioned

• SaaS Business Podcast

• The Foundation

• Starting from Nothing: The Foundation Podcast