Is Engagement a Vanity Metric?
MP3•Episoder hjem
Manage episode 362489036 series 3295240
Innhold levert av Self-Serve SaaS. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Self-Serve SaaS eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
User engagement is often taken to be the actionable link to revenue that teams should focus on. Create more engagement, create more revenue, in a nutshell. This is why growth teams design for multiple logins, Weekly Active Users, or Day Seven Retention. In this episode, your hosts discuss why the logic of “more engagement = more revenue” is flawed, and present four arguments for why you’re missing out on big opportunities by manufacturing engagement. 00:00 Introduction 01:20 Why Companies Design for Engagement 03:23 Argument Against Engagement #1: The Lowest Common Denominator 08:22 Argument Against Engagement #2: The Opportunity Cost 14:52 Argument Against Engagement #3: Meaningful Engagement Patterns 19:43 Argument Against Engagement #4: Strong vs. Weak Correlation
…
continue reading
21 episoder