The Four Pillars of a Stable Business with Henri Ghijben of Edify Properties

The Serviced Accommodation Property Podcast

In this episode, Kevin introduces Henry Ghijben, who has been involved in business for 14 years. He also runs his own serviced accommodation properties and is in the process of setting up a property management service.

He shares the four pillars every entrepreneur needs to be put in place. Foundations that enable them to build a stable, sustainable, and easy to run business. Henry shares plenty of practical examples of how to do this, including several insider tips.

KEY TAKEAWAYS

• Roughly 80% of businesses fold within the first year.
• Putting the four pillars in place creates a robust business, which you do not have to work 70 hours a week to maintain.
• Knowing your numbers enables you to make decisions and close deals fast. In the podcast, Henry lists out the numbers SA owners need to memorise.
• Constantly track your conversion rate for all of your marketing and use that data.
• Learn to influence your elephant! – all is revealed in the podcast.
• Be proactive. (MSH)
• Use the backdoor technique Henry shares to get extra bookings.
• Having the right culture, values and morals pays dividends.
• Systemize things to ensure you give people the same excellent experience, every single time.
• Failure is only a negative if you don´t learn from it.

BEST MOMENTS

‘Always be reviewing’

‘Culture is about looking after your team, it´s about having your morals and values all in one place

‘Systemisation is the glue for a business. It´s what makes everything work.’

VALUABLE RESOURCES

Discovery Day Sign Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

EPISODE RESOURCES

Facebook: https://www.facebook.com/edifyproperties

LinkedIn: https://uk.linkedin.com/in/henri-ghijben-4296044b

Switch: by Chip and Dan Heath - https://www.amazon.co.uk/Switch-change-things-when-hard-ebook/dp/B005TKD512/

Who Not How by Dan Sullivan – https://www.amazon.co.uk/Who-Not-How-Accelerating-Teamwork/dp/B08KYLJ29H/

The E-Myth by Michael E Gerber - https://www.amazon.co.uk/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK

Traction by Gino Wickman - https://www.amazon.co.uk/Traction-Get-Grip-Your-Business-ebook/dp/B007QWLLV2/

Black Box Thinking by Matthew Syed - https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success-ebook/dp/B00PW634YQ/

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[e-mail]