))
The Shift Podcast on Digital Key Account Management: Pavel Carballo, Director, Enterprise Sales Nordics @ Databricks
Manage episode 361211342 series 3461690
Innhold levert av DemandFarm. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av DemandFarm eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The ability of a company to effectively manage and grow their strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes?
In episode #7 of The Shift Podcast on Digital Key Account Management, Pavel Carballo (Director, Enterprise Sales Nordics at Databricks) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into key account management success.
In this episode of the Shift podcast series, Pavel shares his thoughts on measuring the success of key account management efforts including:
1) Metrics that should be used
2) Tracking progress over time
3) Using data to make informed decisions
4) Leveraging data and technology
Learn more about DemandFarm
13 episoder
Del
