))
Conducting a Brand Audit
Manage episode 331725289 series 2984318
Innhold levert av Middle of Six. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Middle of Six eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
As the primary communicators of a firm's brand identity, marketing teams often take a lead role in brand management and maintenance. On occasion, it's a good practice to step away from the day-to-day and take a look at the big picture. In this episode, Wendy Simmons and Rachel West explore the components of a successful brand audit. From competitor analysis and visuals assessments, to looking at language and brand personality across digital marketing platforms—the audit can help you identify the areas that are on point and those that are falling short.
CPSM CEU Credits: 0.5 | Domain: 5
61 episoder
Del
