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Link Building SEO for Entrepreneurs w/ Nicholas Rubright
Manage episode 411686981 series 3347766
Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.
*Please excuse my sound quality, I had a mic issue!*- Crystal
Connect with Nick
Linkedin
Ranko Media
Unique SEO Insights From Nick:
- SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies.
- Marketing efficiency is key.
- Nick shared strategies of crafting content that targets specific keywords and creating data maps.
Nick on PR and SEO:
- The faster indexing of news-worthy content leads to faster link indexing.
- The process of getting the story right for PR can take time and resources.
- Podcasts are the most cost-effective type of PR campaign: they don't require content creation.
Pitching and Posting As A Link Building Strategy:
- Align your pitch with the recipient's content intent.
- Make the initial outreach email short and personalized.
- Understand the recipient's monetization strategy.
- Cold emailing still works.
Data-Driven Content Attracts Journalists
- Generate backlinks with no outreach: select keywords that include statistics, data, or averages.
- Nick introduced "data maps", using the example of "top Valentine's Day gifts by state."
- Leverage the popularity of data maps and allow for both national and local pitching opportunities.
Limited budget for link building?
- Create trend reports based on deep Google trends research.
- Invest in quality content and outreach processes vs. cheap links.
- Understand the effectiveness of internal links.
- Consider combining data content and guest blogging for external links.
Final thoughts to create an SEO Strategy:
- Understand you customer's journey for better SEO.
- Speak to customers to gain insights into their search behavior.
- Creative thinking in digital marketing = great value.
- Precise formulas for SEO success does not exist.
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Kapitler
1. finding the contact, writing every email by hand. (00:00:00)
2. It's just a lot of work. (00:00:02)
3. Welcome to the Simple and Smart SEO Show Podcast (00:00:40)
4. Nick Rubright's SEO Journey: From Music App to SEO Expert (00:01:09)
5. The Evolution of SEO: A Personal Take (00:02:19)
6. The Evolution of SEO: Big Companies vs. Solo Entrepreneurs (00:02:49)
7. Efficiency in Marketing: Big vs. Small Clients (00:03:26)
8. The Power of PR in SEO: Faster Indexing and Domain Authority (00:04:33)
9. Podcasts: The Cost-Effective PR Strategy for SEO (00:07:21)
10. Mastering the Art of the Pitch: Tips for Success (00:08:02)
11. Mastering the Art of the Pitch: From Cold DMs to Building Relationships (00:10:27)
12. Building Relationships in PR Without Prior Connections (00:13:43)
13. Unlocking the Power of Affiliate Links and Guest Posting (00:14:59)
14. Leveraging Affiliate Links and B2B Outreach for Effective PR (00:15:03)
15. Navigating the B2B Landscape for Effective Link Building (00:15:43)
16. Crafting Linkable Assets: A Deep Dive (00:16:39)
17. Misunderstandings and Keyword Adjustments (00:17:17)
18. Leveraging Data for Digital PR Success (00:17:37)
19. Crafting Data-Driven Content for Journalists (00:18:21)
20. Exploring Cost-Effective Strategies for Small Businesses (00:20:12)
21. Leveraging Trends and Statistics for Visibility (00:20:46)
22. Effective Guest Blogging and Content Strategy (00:24:30)
23. Understanding Your Customer's Journey for Better SEO (00:27:02)
24. Understanding Customer Journeys and SEO Insights (00:27:20)
25. Mastering Internal Links and Content Strategy (00:28:21)
26. Creative Thinking in Digital Marketing (00:32:01)
27. Creative Ideation: The Art of Digital PR (00:32:32)
28. Connecting and Concluding Thoughts (00:33:31)
29. Concluding Thoughts and Contact Information (00:33:51)
158 episoder
Manage episode 411686981 series 3347766
Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.
*Please excuse my sound quality, I had a mic issue!*- Crystal
Connect with Nick
Linkedin
Ranko Media
Unique SEO Insights From Nick:
- SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies.
- Marketing efficiency is key.
- Nick shared strategies of crafting content that targets specific keywords and creating data maps.
Nick on PR and SEO:
- The faster indexing of news-worthy content leads to faster link indexing.
- The process of getting the story right for PR can take time and resources.
- Podcasts are the most cost-effective type of PR campaign: they don't require content creation.
Pitching and Posting As A Link Building Strategy:
- Align your pitch with the recipient's content intent.
- Make the initial outreach email short and personalized.
- Understand the recipient's monetization strategy.
- Cold emailing still works.
Data-Driven Content Attracts Journalists
- Generate backlinks with no outreach: select keywords that include statistics, data, or averages.
- Nick introduced "data maps", using the example of "top Valentine's Day gifts by state."
- Leverage the popularity of data maps and allow for both national and local pitching opportunities.
Limited budget for link building?
- Create trend reports based on deep Google trends research.
- Invest in quality content and outreach processes vs. cheap links.
- Understand the effectiveness of internal links.
- Consider combining data content and guest blogging for external links.
Final thoughts to create an SEO Strategy:
- Understand you customer's journey for better SEO.
- Speak to customers to gain insights into their search behavior.
- Creative thinking in digital marketing = great value.
- Precise formulas for SEO success does not exist.
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Kapitler
1. finding the contact, writing every email by hand. (00:00:00)
2. It's just a lot of work. (00:00:02)
3. Welcome to the Simple and Smart SEO Show Podcast (00:00:40)
4. Nick Rubright's SEO Journey: From Music App to SEO Expert (00:01:09)
5. The Evolution of SEO: A Personal Take (00:02:19)
6. The Evolution of SEO: Big Companies vs. Solo Entrepreneurs (00:02:49)
7. Efficiency in Marketing: Big vs. Small Clients (00:03:26)
8. The Power of PR in SEO: Faster Indexing and Domain Authority (00:04:33)
9. Podcasts: The Cost-Effective PR Strategy for SEO (00:07:21)
10. Mastering the Art of the Pitch: Tips for Success (00:08:02)
11. Mastering the Art of the Pitch: From Cold DMs to Building Relationships (00:10:27)
12. Building Relationships in PR Without Prior Connections (00:13:43)
13. Unlocking the Power of Affiliate Links and Guest Posting (00:14:59)
14. Leveraging Affiliate Links and B2B Outreach for Effective PR (00:15:03)
15. Navigating the B2B Landscape for Effective Link Building (00:15:43)
16. Crafting Linkable Assets: A Deep Dive (00:16:39)
17. Misunderstandings and Keyword Adjustments (00:17:17)
18. Leveraging Data for Digital PR Success (00:17:37)
19. Crafting Data-Driven Content for Journalists (00:18:21)
20. Exploring Cost-Effective Strategies for Small Businesses (00:20:12)
21. Leveraging Trends and Statistics for Visibility (00:20:46)
22. Effective Guest Blogging and Content Strategy (00:24:30)
23. Understanding Your Customer's Journey for Better SEO (00:27:02)
24. Understanding Customer Journeys and SEO Insights (00:27:20)
25. Mastering Internal Links and Content Strategy (00:28:21)
26. Creative Thinking in Digital Marketing (00:32:01)
27. Creative Ideation: The Art of Digital PR (00:32:32)
28. Connecting and Concluding Thoughts (00:33:31)
29. Concluding Thoughts and Contact Information (00:33:51)
158 episoder
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