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The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl
Manage episode 415607360 series 3347766
Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about
- leveraging Pinterest for business growth
- Pinterest's constant changes
- Nuances of digital marketing and
- The Importance of sharing experience over advice.
Navigating a business in the AI era?
- Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
- She stressed the need for honesty and vulnerability in sharing learning experiences.
- Shifts in the creator economy (TikTok, AI) make it challenging to keep up.
How should businesses use Pinterest?
- Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
- Search intent on Pinterest is critical.
- 97 percent of searches on the platform are unbranded.
- Pinterest users are more interested in products that serve them vs brands.
- Local businesses: optimize your profiles with location details.
Promoted Pins vs. Pinterest Ads
- Promoted pins are more about awareness.
- Pinterest Ads are more about driving specific actions. Both
- A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.
Insights For Building a Woman-Owned Business
- Rely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.
- Women business owners must juggle family and work differently from men.
- Share experience over advice
Connect with Kate Ahl
Simple Pin Podcast
The Empowered Agency Podcast
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Kapitler
1. The digital marketing world, every year that we go forward, you have to (00:00:00)
2. realize nobody's ever done this before. (00:00:04)
3. Welcome to the Simple and Smart SEO Show Podcast (00:01:05)
4. Kate Ahl's Journey (00:01:11)
5. The Evolution of Pinterest and Its Challenges (00:02:00)
6. Crafting the Perfect Podcast Intro (00:03:08)
7. Leveraging Pinterest for Business Growth (00:05:24)
8. Understanding Search Intent on Pinterest (00:11:23)
9. Ideating Pinterest Content for Local Businesses (00:14:57)
10. Unlocking the Power of Feedback for Website Optimization (00:19:19)
11. Demystifying Pinterest Ads and Promoted Pins (00:19:52)
12. The Journey of Experimentation with Pinterest Ads (00:22:16)
13. Navigating the Digital Marketing Landscape with Authenticity (00:24:47)
14. Finding Your Voice in Business and Podcasting (00:27:35)
15. Embracing the Challenges of Running a Business as a Woman (00:28:50)
16. The Importance of Sharing Experiences Over Advice (00:30:33)
17. Concluding Thoughts on Business, Learning, and Growth (00:35:56)
158 episoder
Manage episode 415607360 series 3347766
Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about
- leveraging Pinterest for business growth
- Pinterest's constant changes
- Nuances of digital marketing and
- The Importance of sharing experience over advice.
Navigating a business in the AI era?
- Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
- She stressed the need for honesty and vulnerability in sharing learning experiences.
- Shifts in the creator economy (TikTok, AI) make it challenging to keep up.
How should businesses use Pinterest?
- Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
- Search intent on Pinterest is critical.
- 97 percent of searches on the platform are unbranded.
- Pinterest users are more interested in products that serve them vs brands.
- Local businesses: optimize your profiles with location details.
Promoted Pins vs. Pinterest Ads
- Promoted pins are more about awareness.
- Pinterest Ads are more about driving specific actions. Both
- A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.
Insights For Building a Woman-Owned Business
- Rely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.
- Women business owners must juggle family and work differently from men.
- Share experience over advice
Connect with Kate Ahl
Simple Pin Podcast
The Empowered Agency Podcast
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Kapitler
1. The digital marketing world, every year that we go forward, you have to (00:00:00)
2. realize nobody's ever done this before. (00:00:04)
3. Welcome to the Simple and Smart SEO Show Podcast (00:01:05)
4. Kate Ahl's Journey (00:01:11)
5. The Evolution of Pinterest and Its Challenges (00:02:00)
6. Crafting the Perfect Podcast Intro (00:03:08)
7. Leveraging Pinterest for Business Growth (00:05:24)
8. Understanding Search Intent on Pinterest (00:11:23)
9. Ideating Pinterest Content for Local Businesses (00:14:57)
10. Unlocking the Power of Feedback for Website Optimization (00:19:19)
11. Demystifying Pinterest Ads and Promoted Pins (00:19:52)
12. The Journey of Experimentation with Pinterest Ads (00:22:16)
13. Navigating the Digital Marketing Landscape with Authenticity (00:24:47)
14. Finding Your Voice in Business and Podcasting (00:27:35)
15. Embracing the Challenges of Running a Business as a Woman (00:28:50)
16. The Importance of Sharing Experiences Over Advice (00:30:33)
17. Concluding Thoughts on Business, Learning, and Growth (00:35:56)
158 episoder
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